My Design Process
1. The User -
I start by gathering both qualitative and quantitative data about my target audience. This includes conducting interviews, running surveys, and analyzing any existing data I can find.
Next, I synthesize everything I’ve learned to create detailed user personas. These personas represent the key characteristics, needs, and behaviors of my audience, helping me design solutions that truly resonate with them.
2. The Journey
I begin by identifying the key tasks users need to accomplish within my product.
Then, I visualize these tasks by sketching out user flows, mapping out every step of their journey to get things done.
3. The Layout
I start by translating user flows into simple layouts that show where each element will go on the screen.
Next, I indicate how users will interact with the interface—like buttons, scrolling, and navigation.
5. The Visuals
I incorporate my brand’s color scheme, typography, and other design elements to turn wireframes into high-fidelity designs.
Then, I add details like micro-interactions, animations, and transitions