Rothy’s

Role: Senior UX Designer

Project Overview:

Led the end-to-end user experience (UX) design process, focusing on creating intuitive and visually appealing designs that meet both user needs and business objectives.

Key Achievements:

• Research & Ideation: Conducted comprehensive user research to gather insights and inform the design strategy. Utilized ideation techniques to generate innovative solutions that address user pain points.

• Wireframing & Prototyping: Developed detailed wireframes and interactive prototypes to visualize design concepts and facilitate user testing. Ensured that prototypes effectively communicated design intent and user interaction.

• Visual Design: Executed the final visual design, ensuring a cohesive and aesthetically pleasing user interface that aligns with brand guidelines and enhances the overall user experience.

• Collaboration & Iteration: Worked closely with Product Managers, Developers, and other stakeholders to ensure seamless implementation of designs. Actively incorporated feedback and iterated on designs to refine and improve the user experience.

Impact:

Successfully delivered user-centered design solutions that led to measurable improvements in user engagement and satisfaction. Streamlined the design implementation process, ensuring that designs were effectively translated into functional and visually compelling interfaces.