Showcase

Project Overview:

Served as the UX Manager and Product Lead, leading the development and execution of user-centered design initiatives and directing a talented team of designers and researchers to deliver exceptional digital experiences.

Key Responsibilities:

• Leadership & Strategy: Took control of and authorized user-centered design initiatives, ensuring alignment with business goals and fostering collaboration across design, engineering, and business departments.

• Accessibility & Inclusivity: Advanced efforts to increase accessibility and inclusivity, focusing on expanding the user base and ensuring that digital products are accessible to a wider audience.

• Cross-Functional Collaboration: Provided tactical leadership and promoted continuous improvement, resulting in effective cross-functional communication and positive business outcomes.

• Product Launches: Drove product launches by collaborating with the public relations team, executives, and other product management team members to ensure a cohesive and successful launch strategy.

• Promotional Evaluation: Evaluated promotional plans to ensure consistency with product line strategy and effective messaging.

• Evangelism: Acted as a product evangelist, building awareness and understanding of company products and services while soliciting valuable feedback.

Key Achievements:

• Design System Integration: Developed and integrated a complex design system that incorporated user research and optimized projects for improved user satisfaction.

• High-Impact Projects: Spearheaded several high-impact projects, including dashboard redesign and e-commerce checkout optimization, resulting in enhanced user engagement and increased conversion rates.